Curtsy founders (from left) William Ault, Eli Allen, Clara Agnes Ault and David Oates benefitted from the Rebel Student Venture Fund, which supports aspiring entrepreneurs at the University of Mississippi. Their company is expected to generate $30 million in revenue this year, and they are hoping to encourage other student entrepreneurs when they speak at the sixth annual REDe Entrepreneurship Summit, set for Nov. 6 on campus. Submitted photo
Successful alumni returning to campus to mentor potential future business startups
When University of Mississippi student Eli Allen, of Collinsville, received a grant in 2015 from the Rebel Student Venture Fund, it allowed him to concentrate fully on creating Curtsy, a mobile application that makes it easy to thrift and sell clothing, shoes, accessories, and more.
Curtsy has grown into a nationwide business and has a projected 2023 revenue of $30 million.
Producing successful entrepreneurs and boosting the economy – a goal of the UM Center for Innovation and Entrepreneurship – is dependent on financial startup support for student business ventures. That’s where the RSVF, an alumni-established nonprofit that awards seed grants, comes into play.
“I was in graduate school, and my business partner William Ault was doing odd jobs to pay the bills,” said Allen, who moved to San Francisco with his company after graduation. “We worked on Curtsy in our spare time. Receiving the grant gave us enough money so we could turn our full attention to the project; it also gave us legitimacy which allowed us to attract other angel investors.
“Soon after receiving the Rebel Student Venture Fund grant, we were both working full-time on Curtsy, and we also brought in David Oates, a talented designer with startup experience as our CEO. Starting a company requires 1,000% commitment from everyone involved, and that was possible because of that initial cash grant.”
Curtsy co-founders – Allen, Ault, Oates, and Clara Agnes Ault, who were named to the Forbes 30 under 30 list in 2021 – will speak November 2 at the sixth annual REDe Entrepreneurship Summit about their entrepreneurial journey. The summit, hosted by the Center for Innovation and Entrepreneurship, runs 9:30-11 am in the Ole Miss Student Union ballroom. For more information, click here.
The start provided by the RSVF and the pro-entrepreneurial community at Ole Miss made all the difference in the company’s founding, Allen said.
“From networking and collaborating on business pitches at the Entrepreneur Club to the wonderful office accommodations we were granted at Insight Park, we had a super-solid foundation to get started,” he said. “We built relationships with countless university faculty and local business owners who freely offered guidance, and some of them even became investors.”
Curtsy is a peer-to-peer marketplace, which means it must attract customers to fill both the supply and demand sides of the business.
“These types of companies are notoriously hard to start, but thanks to the strong social aspect of the Ole Miss Greek system, we were able to jump-start our growth as our early customers shared Curtsy with their sorority sisters,” Allen explained.
“My dream was always to create something that people love. Millions have bought or sold something on Curtsy, and I love that I get to work on something every day that’s so important to so many people.”
The RSVF exists because of gifts contributed by UM alumni and friends interested in supporting Ole Miss student-startup businesses, and the School of Business Administration is working to increase this private support. Since the fall of 2014, the Venture Fund has awarded $123,684 to 49 student businesses.
Clay Dibrell, professor of management, chair of entrepreneurial excellence and co-director of the entrepreneurship center, described the fund’s impact.
“The RSVF funds are instrumental in giving our student entrepreneurs the resources needed to better understand who their customer is and to build products and services that customers want. In exceedingly early stage development, these student-led ventures have a better probability of success with these grants.”
The RSVF Investment Committee evaluates applications for grants from qualified student-led startup businesses. Grants range from $500 to $5,000, but those who win them receive more than monetary resources. One of the RSVF Investment Committee board members becomes an informal adviser to the company.
“We have had such a variety of interesting ideas come forward,” said Gus Ezcurra, a volunteer leader for the RSVF and senior vice president of mid-market sales at Equinix in San Francisco. “Many of them have been ideas that take advantage of the latest technology.
“Entrepreneurship and innovation help individuals become independent and channel their creativity into building something of their own in this competitive world.”
The RSVF has been moved from a community foundation to the University of Mississippi Foundation, a development Dibrell said will produce positive results due to quicker disbursement of funds and awards to support the student entrepreneurs.
To support the Rebel Student Venture Fund, send a check to the UM Foundation, with the fund’s name written in the memo line, to 406 University Ave., Oxford, MS 38655; or online here. For information on supporting the fund, contact Angela Brown, senior director of development for the School of Business Administration, at browna@olemiss.edu or 662-915-3181.
By Tina H. Hahn
