Oxford business owner Margaret Wylde, Ph.D., is being recognized for her impact on the age-qualified housing industry. The American Seniors Housing Association (ASHA) will induct her into the Senior Living Hall of Fame on January 23, 2020.
Wylde is the CEO of ProMatura, a market-research firm based in Oxford, Mississippi. She founded the company in 1984 and has led it to become an international leader in market research for residential communities, specializing in age-qualified housing (aka seniors housing or senior living).
In addition to her research accomplishments, Wylde has served the Oxford/Lafayette community as vice president of the board for Memory Makers and as a member of the Rotary Club and the Chamber of Commerce.
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The American Seniors Housing Association announces the Senior Living Hall of Fame’s 2020 class of inductees who will be inaugurated during the association’s 2020 Annual Meeting in Palm Desert, California, on January 23.
The following inductees will be honored:
- Lynne Katzmann, Ph.D., Juniper Communities
- Emmett and Alice Koelsch, Koelsch Communities
- Margaret Wylde, Ph.D., ProMatura Group
The Senior Living Hall of Fame recognizes the visionaries who have distinguished themselves through uncommon foresight and ground-breaking innovation. These are industry leaders with an unwavering commitment to community lifestyles that enhance choice, independence, dignity and personalized service.
Margaret Wylde, Ph.D., ProMatura Group
- Founded ProMatura Group in 1984, specializing in 55+ age-qualified research, planning and programming
- Author of numerous research studies examining customer attributes and preferences
Dr. Margaret Wylde started ProMatura Group in 1984 and since that time has conducted an extensive body of research that has significantly improved the collective understanding of the 55+ market.
The numerous and noteworthy research studies she has led include: Prospective Independent Living Customers: Key Findings from a Study of Prospects and Hold Outs (2013); Unlocking the Mystery Behind Very Satisfied Customers: Make Them Feel at Home (2014); Senior Living Technology Report (2017); and People, Place, Programming: Quality of Life in Assisted Living (2019).
In addition, Dr. Wylde has had a significant impact on community planning research that defines lifestyles, residences, amenities, services, payment plans, and pricing across North America, Europe, and Australia.
ProMatura’s age-qualified housing expertise spans empty nester (55+) housing, as well as independent living, assisted living, care for those with Alzheimer’s disease or other forms of dementia, continuing care retirement communities, and nursing care.
ProMatura has collected data since 2003 for use by investors and developers of age-qualified, service-enriched housing and provides this to the National Investment Center for the Seniors Housing & Care Industry (NIC), which uses the data to track key market trends quarterly.
About the American Seniors Housing Association: Created in 1991, the American Seniors Housing Association (ASHA) represents the interests of more than 500 companies involved in the finance, development and operation of the full spectrum of housing and services for seniors – including independent living, assisted living, memory care, and continuing care (or life plan) communities. ASHA primarily focuses on legislative and regulatory advocacy, research, and educational opportunities and networking for senior living executives. ASHA’s digital consumer education initiative, Where You Live Matters, has served over 600,000 seniors and adult children since its launch in 2016.
